Media Summit Schedule - July 12, 2017
Welcome & Breakfast - 8:30am-9:30am
8:30-9 AM -- Registration & Continental Breakfast
Grand Central Arts Center & Hipcooks
125 N. Broadway, Santa Ana CA 92701
Don’t miss freshly-made breakfast by Hipcooks Orange County
9-9:30 AM -- Grand Talk: “Join the Debate”
Artists Village Promenade at Grand Central Arts Center
125 N. Broadway, Santa Ana CA 92701
Featuring Keynote Address by Norberto Santana, Publisher, Voice of OC
Grand Central Arts Center & Hipcooks
125 N. Broadway, Santa Ana CA 92701
Don’t miss freshly-made breakfast by Hipcooks Orange County
9-9:30 AM -- Grand Talk: “Join the Debate”
Artists Village Promenade at Grand Central Arts Center
125 N. Broadway, Santa Ana CA 92701
Featuring Keynote Address by Norberto Santana, Publisher, Voice of OC
Session 1 - 9:45am-11am
How to Talk to the Press
Orange County Center for Contemporary Art
How to build relationships, give great interviews, and interact with the press.
How to Write a Great Opinion Editorial
Voice of OC Offices
How to join the debate with an effective op-ed.
Ultimate Guide to Social Media Advertising
Grand Central Arts Center, Main Gallery
Effective low-cost Facebook and Instagram advertising with audience targeting and more.
Orange County Center for Contemporary Art
How to build relationships, give great interviews, and interact with the press.
- Alma Flores, Communications Manager, City of Santa Ana
- Mona Shah, Founder, Moxxe PR
- Rashad Al-Dabbagh, Founder/Executive Director, Arab American Civic Council
How to Write a Great Opinion Editorial
Voice of OC Offices
How to join the debate with an effective op-ed.
- Norberto Santana, Publisher, Voice of OC, with an in-person view of the daily offices of Voice of OC in downtown Santa Ana.
Ultimate Guide to Social Media Advertising
Grand Central Arts Center, Main Gallery
Effective low-cost Facebook and Instagram advertising with audience targeting and more.
- Manal Richa, Small Business Development Center of Orange County
Session 2 - 11:15am-12:30pm
Meet the Media
Orange County Center for Contemporary Art
TV, Print, and Online press open up and get real.
Social Media Clinic
Robbins Nest Wine Bar & Bistro
Small-group “ask me anything” talks to tackle problems together and help you where you’re at.
Tell Your Story
Grand Central Arts Center, Main Gallery
It’s all about a good story. Learn how to research your own history, develop a personal brand
story, and tell stories for social change.
Orange County Center for Contemporary Art
TV, Print, and Online press open up and get real.
- Jesus Ayala, Producer, ABC News
- Nancy Luna, Business Reporter, Orange County Register
- Greer Wylder, Publisher/Founder, Greer’s OC
Social Media Clinic
Robbins Nest Wine Bar & Bistro
Small-group “ask me anything” talks to tackle problems together and help you where you’re at.
- Logan Crow, Founder/Director, The Frida Cinema
- Hop Fan, Co-Founder/Owner, Dos Chinos
Tell Your Story
Grand Central Arts Center, Main Gallery
It’s all about a good story. Learn how to research your own history, develop a personal brand
story, and tell stories for social change.
- Manuel J. Escamilla, Santa Ana Historian
- Monica Curca-Brasov, Founder, Activate Labs
- Jason Mercado, Owner/Founder, Sweet Mission Cookie Company
Lunch - Grab a bite at participating restaurants - 12:30pm-1:30pm
Delicious lunch specials available at these local businesses, all within quick walking distance:
- C4 Deli
- Chapter One
- The Gypsy Den
- Blackmarket Bakery
Session 3 - 1:30pm-2:45pm
Rockstar Social Media to Engage Your Fan Base
Grand Central Arts Center, Main Gallery
Ensure your social media is engaging your audience and generating leads.
PR Clinic
Robbins Nest Wine Bar & Bistro
Breakout small-group “ask me anything” talks to tackle problems where you’re at.
Photography Clinic
Orange County Center for Contemporary Arts
Breakout small-group “ask me anything” talks on head shots, action shots, food shots, & more!
Grand Central Arts Center, Main Gallery
Ensure your social media is engaging your audience and generating leads.
- John Safari, OC Music League
- Julio Arana, The Omni Group
- Belinda Espinoza, Blogger, Latina Moms OC
PR Clinic
Robbins Nest Wine Bar & Bistro
Breakout small-group “ask me anything” talks to tackle problems where you’re at.
- Deidra Powell, Chief Communications Officer, Santa Ana Unified School District
- Niyaz Pirani, Owner/Founder, Knife and Spork PR
- Talia Samuels, President/Founder, Outshine PR
- Phil Pitchford, Communications Officer, City of Riverside
Photography Clinic
Orange County Center for Contemporary Arts
Breakout small-group “ask me anything” talks on head shots, action shots, food shots, & more!
- Aaron Alvarez, Aaron Alvarez Photography
- Brain Feinzeimer, FeinPhoto
- Federico Medina, StoopDown Photography
Mixer & Conversation - 2:45pm-4pm
Robbin’s Nest Wine Bar & Restaurant
Network with folks across Santa Ana and Orange County, and decompress from a big day.
Complimentary appetizers, with additional happy hour specials available for purchase.
Network with folks across Santa Ana and Orange County, and decompress from a big day.
Complimentary appetizers, with additional happy hour specials available for purchase.
“Media Genius Bar” Open 9:45 AM - 2:45 PM
Free One-on-One Consultations
Chapter One Red Room
Presented by Small Business Development Center of Orange County
Modeled after the Apple Store’s “Genius Bar,” media experts will be on-hand for free
one-on-one consultations. Each consultation session is 20 minutes. Stop by to reserve
your time slot.
Free One-on-One Consultations
Chapter One Red Room
Presented by Small Business Development Center of Orange County
Modeled after the Apple Store’s “Genius Bar,” media experts will be on-hand for free
one-on-one consultations. Each consultation session is 20 minutes. Stop by to reserve
your time slot.
RSVP to Attend
Free to attend, but reservations encouraged. Seating is limited.