Santa Ana ​Media Summit
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Schedule

Media Summit Schedule - July 12, 2017


Welcome & Breakfast - 8:30am-9:30am

8:30-9 AM -- Registration & Continental Breakfast
Grand Central Arts Center & Hipcooks
125 N. Broadway, Santa Ana CA 92701

Don’t miss freshly-made breakfast by Hipcooks Orange County

9-9:30 AM -- Grand Talk: “Join the Debate”
Artists Village Promenade at Grand Central Arts Center
​125 N. Broadway, Santa Ana CA 92701

Featuring Keynote Address by Norberto Santana, Publisher, Voice of OC

Session 1 - 9:45am-11am

How to Talk to the Press
Orange County Center for Contemporary Art
How to build relationships, give great interviews, and interact with the press.
  • Alma Flores, Communications Manager, City of Santa Ana
  • Mona Shah, Founder, Moxxe PR
  • Rashad Al-Dabbagh, Founder/Executive Director, Arab American Civic Council

How to Write a Great Opinion Editorial
Voice of OC Offices
How to join the debate with an effective op-ed.
  • Norberto Santana, Publisher, Voice of OC, with an in-person view of the daily offices of Voice of OC in downtown Santa Ana.

Ultimate Guide to Social Media Advertising
Grand Central Arts Center, Main Gallery
Effective low-cost Facebook and Instagram advertising with audience targeting and more.
  • Manal Richa, Small Business Development Center of Orange County

Session 2 - 11:15am-12:30pm

Meet the Media
Orange County Center for Contemporary Art
TV, Print, and Online press open up and get real.
  • Jesus Ayala, Producer, ABC News
  • Nancy Luna, Business Reporter, Orange County Register
  • Greer Wylder, Publisher/Founder, Greer’s OC

Social Media Clinic
Robbins Nest Wine Bar & Bistro

Small-group “ask me anything” talks to tackle problems together and help you where you’re at.
  • Logan Crow, Founder/Director, The Frida Cinema
  • Hop Fan, Co-Founder/Owner, Dos Chinos

Tell Your Story
Grand Central Arts Center, Main Gallery

It’s all about a good story. Learn how to research your own history, develop a personal brand
story, and tell stories for social change.
  • Manuel J. Escamilla, Santa Ana Historian
  • Monica Curca-Brasov, Founder, Activate Labs
  • Jason Mercado, Owner/Founder, Sweet Mission Cookie Company

Lunch -  Grab a bite at participating restaurants - ​12:30pm-1:30pm

Delicious lunch specials available at these local businesses, all within quick walking distance:
  • C4 Deli
  • Chapter One
  • The Gypsy Den
  • Blackmarket Bakery

Session 3 - 1:30pm-2:45pm

Rockstar Social Media to Engage Your Fan Base
Grand Central Arts Center, Main Gallery

Ensure your social media is engaging your audience and generating leads.
  • John Safari, OC Music League
  • Julio Arana, The Omni Group
  • Belinda Espinoza, Blogger, Latina Moms OC

PR Clinic
Robbins Nest Wine Bar & Bistro

Breakout small-group “ask me anything” talks to tackle problems where you’re at.
  • Deidra Powell, Chief Communications Officer, Santa Ana Unified School District
  • Niyaz Pirani, Owner/Founder, Knife and Spork PR
  • Talia Samuels, President/Founder, Outshine PR
  • Phil Pitchford, Communications Officer, City of Riverside

Photography Clinic
Orange County Center for Contemporary Arts

Breakout small-group “ask me anything” talks on head shots, action shots, food shots, & more!
  • Aaron Alvarez, Aaron Alvarez Photography
  • Brain Feinzeimer, FeinPhoto
  • Federico Medina, StoopDown Photography

Mixer & Conversation - 2:45pm-4pm

Robbin’s Nest Wine Bar & Restaurant
Network with folks across Santa Ana and Orange County, and decompress from a big day.
Complimentary appetizers, with additional happy hour specials available for purchase.

“Media Genius Bar” Open 9:45 AM - 2:45 PM

Free One-on-One Consultations
Chapter One Red Room
Presented by Small Business Development Center of Orange County
Modeled after the Apple Store’s “Genius Bar,” media experts will be on-hand for free
one-on-one consultations. Each consultation session is 20 minutes. Stop by to reserve
your time slot.

RSVP to Attend

Free to attend, but reservations encouraged. Seating is limited.
Free RSVP
Picture

Media Summit Mission

This event is intended to meaningfully build media empowerment and affect our ability to access, produce and interact more with our local media."

Location

DTSA Artists Village
Around 125 N. Broadway
​Santa Ana, CA 92701
Contact Us

Production Team & Credits

​​The Santa Ana Media Summit is made possible by the generous spirit of community leaders, businesses, and organizations committed to Santa Ana. Thank you for your support.

​The Summit is produced by 
Downtown, Inc. and Santa Ana Business Council with support from the City of Santa Ana. Event producer: Rachel Potucek. Downtown leads: Ryan Smolar (Downtown Inc) and Madeleine Spencer (Santa Ana Business Council). City lead: Victor Negrete, Downtown Liason, City of Santa Ana.

2017 Media Summit original artwork by Dino Perez. ​Follow Dino on Instagram.

Website images (photos of 2016 Media Summit) by 
Brian Feinzeimer.

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