Media Summit Schedule - July 12, 2017

---

Welcome & Breakfast - 8:30am-9:30am

8:30-9 AM -- Registration & Continental Breakfast
Grand Central Arts Center & Hipcooks
125 N. Broadway, Santa Ana CA 92701
Don’t miss freshly-made breakfast by Hipcooks Orange County

9-9:30 AM -- Grand Talk: “Join the Debate”
Artists Village Promenade at Grand Central Arts Center
​125 N. Broadway, Santa Ana CA 92701
Featuring Keynote Address by Norberto Santana, Publisher, Voice of OC

---

Session 1 - 9:45am-11am

How to Talk to the Press
Orange County Center for Contemporary Art
How to build relationships, give great interviews, and interact with the press.

• Alma Flores, Communications Manager, City of Santa Ana
• Mona Shah, Founder, Moxxe PR
• Rashad Al-Dabbagh, Founder/Executive Director, Arab American Civic Council

How to Write a Great Opinion Editorial
Voice of OC Offices
How to join the debate with an effective op-ed.

• Norberto Santana, Publisher, Voice of OC, with an in-person view of the daily offices of Voice of OC in downtown Santa Ana.

Ultimate Guide to Social Media Advertising
Grand Central Arts Center, Main Gallery
Effective low-cost Facebook and Instagram advertising with audience targeting and more.

• Manal Richa, Small Business Development Center of Orange County

---

Session 2 - 11:15am-12:30pm

Meet the Media
Orange County Center for Contemporary Art
TV, Print, and Online press open up and get real.

• Jesus Ayala, Producer, ABC News
• Nancy Luna, Business Reporter, Orange County Register
• Greer Wylder, Publisher/Founder, Greer’s OC

Social Media Clinic
Robbins Nest Wine Bar & Bistro
Small-group “ask me anything” talks to tackle problems together and help you where you’re at.

• Logan Crow, Founder/Director, The Frida Cinema
• Hop Fan, Co-Founder/Owner, Dos Chinos

Tell Your Story
Grand Central Arts Center, Main Gallery
It’s all about a good story. Learn how to research your own history, develop a personal brand
story, and tell stories for social change.

• Manuel J. Escamilla, Santa Ana Historian
• Monica Curca-Brasov, Founder, Activate Labs
• Jason Mercado, Owner/Founder, Sweet Mission Cookie Company

---

Lunch -  Grab a bite at participating restaurants - ​12:30pm-1:30pm

Delicious lunch specials available at these local businesses, all within quick walking distance:

• C4 Deli
  
• Chapter One
  
• The Gypsy Den
  
• Blackmarket Bakery

---

Session 3 - 1:30pm-2:45pm

Rockstar Social Media to Engage Your Fan Base
Grand Central Arts Center, Main Gallery
Ensure your social media is engaging your audience and generating leads.

• John Safari, OC Music League
• Julio Arana, The Omni Group
• Belinda Espinoza, Blogger, Latina Moms OC

PR Clinic
Robbins Nest Wine Bar & Bistro
Breakout small-group “ask me anything” talks to tackle problems where you’re at.

• Deidra Powell, Chief Communications Officer, Santa Ana Unified School District
• Niyaz Pirani, Owner/Founder, Knife and Spork PR
• Talia Samuels, President/Founder, Outshine PR
• Phil Pitchford, Communications Officer, City of Riverside

Photography Clinic
Orange County Center for Contemporary Arts
Breakout small-group “ask me anything” talks on head shots, action shots, food shots, & more!

• Aaron Alvarez, Aaron Alvarez Photography
• Brain Feinzeimer, FeinPhoto
• Federico Medina, StoopDown Photography

---

Mixer & Conversation - 2:45pm-4pm

Robbin’s Nest Wine Bar & Restaurant
Network with folks across Santa Ana and Orange County, and decompress from a big day.
Complimentary appetizers, with additional happy hour specials available for purchase.

---

“Media Genius Bar” Open 9:45 AM - 2:45 PM

Free One-on-One Consultations
Chapter One Red Room
Presented by Small Business Development Center of Orange County
Modeled after the Apple Store’s “Genius Bar,” media experts will be on-hand for free
one-on-one consultations. Each consultation session is 20 minutes. Stop by to reserve
your time slot.

---

RSVP to Attend

Free to attend, but reservations encouraged. Seating is limited.

Free RSVP